Proven Ideas to Convert Your Brochure into a Persuasive Mailing Piece

A brochure can be like a blank canvas where you can spray the colours or images of your choice, ideas you have been thinking of lately or where you can paint your products with a new insight and the like.

Brochures are compelling to steer your potential customers towards your ideas, service, solution, companies or products. Thus, an effectively designed and printed brochure can indeed gear up your brochure to be a direct mailing piece. There are several important aspects of a brochure such as images, content, products or service displayed etc., that play a lead role in capturing your audience.

Use of images

Images can be illustrations, drawing or photos and when combined, they form the component that creates the initial attraction. Therefore, make sure your prospects will be able to see –

• Those lively colours that instantly exude the brilliance of the message in your brochure.
• The images that must be consistent to the theme or range of products/services represented through the brochure.
• The colours should complement to the niche or the industry and align to the message of the brochure.
• The images must match the taste of targeted customers as well, otherwise that may turn their interest off.

Powerful Content

The content in the brochure may consist of anything including text based product information, existing customers’ testimonials, messages, offers and other information etc. You should take care that you are not wasting your audience’s time with unnecessary information that they are hardly interested in. On the other hand, the content must be meaty and persuasive to encourage readers to turn over the page. The following guidelines and choice of words will help give you better ideas –

• Your words must be selective enough to intrigue your audience and must echo the words usually used by your targeted audience so that they align the best with the content and create text that is easy to read, without the reader having to spend time thinking about meanings. The language must match the tone and character of audience.

• Short and catchy sentences catch the public better than long sentences. Arrange the product details by dividing them into bulleted forms of information. Especially, when you are expressing a complex idea, use bulleted and numbered lists of content to attract readers’ attention, as listed content makes it easier to grasp the information.

Your brochure can make your products or services memorable for your customers if you integrate the logo or slogan of your company into the product description. Also make maximum use of the colours of the logo to the entire brochure, and make sure the colour stands out to beat the competition.